COVID-19 Update: Preferred Popcorn continues to use stringent health and safety measures and follow all social distancing guidelines during this pandemic. We are open for business and currently shipping orders under normal lead times. We look forward to serving you!

Our Story

Our Story

Straight from the Heartland

Our story begins in the fertile Platte River Valley of Nebraska, where fields of golden corn and popcorn stretch for miles. It was here that a popcorn farmer, Norm Krug, decided that he didn't just want to grow high-quality popcorn for his friends and neighbors, he wanted his popcorn to change the world. So, in the fall of 1997, Norm convinced several of the area's best farmers to join him in establishing Preferred Popcorn. All of the "Founding Farmers" had the same vision and goal: to provide high quality, wholesome popcorn with honesty and integrity.

In the first year, the fledgling company garnered only about a dozen customers, but word quickly spread and people both near and far were drawn to the quality and service Preferred Popcorn provided. When customers came to visit, they spent time in cornfields, rode on tractors and combines, toured the manufacturing center and some even climbed a grain bin. They ate dinners with Preferred Popcorn's farmers and learned as much as they could about the science of popcorn production.

Today, Preferred Popcorn celebrates one of the highest customer retention rates in the industry and welcomes popcorn connoisseurs from all over the globe. We still take people on tractor rides and tours – only now those fields might also be in any of the seven states where Preferred Popcorn grows. Now, our customers will find the latest storage and processing technology run by highly qualified teams of experts at each of our locations. And, we are still led by highly experienced farmers who spend much of their days in their fields overseeing the growth and integrity of the product we send around the world. 


  • 1997

    Four farmers come together to form Preferred Popcorn

  • 1998

    Doors open and very first load ships to Indonesia

  • 2000

    Exports begin to Mexico, one of Preferred's largest international markets

  • 2006

    Preferred Popcorn secures first large retail store

  • 2007

    Preferred Popcorn marks completion of first decade selling to 40 countries

  • 2009

    Our first jumbo mushroom variety is introduced

  • 2010

    Adds second processing location - Acquires Preston Farms in Palmyra, Indiana

  • 2012

    Acquires Ellis Popcorn

  • 2014

    Sales increase to customers in 50 countries

  • 2015

    Acquires K&W Popcorn and adds certified organic popcorn seeds to product offering

  • 2017

    Breaks ground for production facility expansion

  • 2018

    Preferred Popcorn celebrates 20 years!

Copyright 2021 Preferred Popcorn, LLC.
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